Stuttgart/Monterrey – Závod Mercedes-Benz v Monterrey, Mexiko, letos oslavuje dvě jubilea: 15 let Daimler Buses v Mexiku a výrobu 50 000. vozidla. Od roku 1994 zde provozuje Daimler Buses výrobní závod a vyrábí tam se zhruba 350 zaměstnanci autobusy a podvozky pro mexický trh. Závod se nachází v Garcie, v blízkosti Monterrey, v mexickém spolkovém státu Nuevo León. Lokalita Monterrey nabízí velice dobré dopravní spojení a disponuje mnoha kvalitně vzdělanými pracovníky jak ve výrobních tak v inženýrských oborech.

Při zhruba 11 000 celkem prodaných jednotkách (autobusy > 8t, včetně školních autobusů) v mexickém autobusovém průmyslu v roce 2008, společnost Daimler Buses v tomto rekordním roce prodala 6 250 jednotek a dosáhla tržního podílu 56,3 %. Největší podíl dělají s 85 procenty městské a linkové autobusy, které jsou prodávány celkem 39 Mercedes-Benz distributory. Zbývajících 15 procent tvoří zájezdové autobusy, kterými je obsluhováno osm velkých vozových parků. První pololetí roku 2009 bylo ovlivněno vytrvalým klesajícím vývojem jihoamerických trhů, takže Daimler Buses zaznamenal také v Mexiku silně klesající poptávku. To vedlo v prvních šesti měsících roku 2009 k poklesu prodeje -48 % na mexickém trhu autobusů. Přesto dokázal Daimler Buses potvrdit své prvenství na trhu v Mexiku a s podílem 60,4 procent dokonce vylepšit svůj tržní podíl.

Z TZ Daimler

50,000 buses in 15 years: Mercedes-Benz Buses in Mexico celebrates anniversary

• Daimler has been building buses in Mexico since 1994
• Clear market leader with a 60 percent market share
Stuttgart/Monterrey — The Mercedes-Benz bus plant in Monterrey, Mexico, is celebrating two milestones this year: the 15th anniversary of Daimler Buses in Mexico, and the production of the facility’s 50,000th vehicle. The plant, which Daimler Buses began operating in 1994, has approximately 350 employees who produce buses and chassis for the Mexican market. The facility is located in Garcia near the city of Monterrey in the Mexican state of Nuevo León. The plant has very good transport connections and a well-trained workforce for production as well as engineering operations.

“On the occasion of the 15th anniversary of our Monterrey facility, I would especially like to thank our people at the plant for the outstanding job they’ve done,” says Hartmut Schick, head of Daimler Buses. “Their knowledge and dedication have enabled us to consistently further develop our bus activities in Mexico, and they have also made us the undisputed market leader in the country since 1997.”

Approximately 11,000 buses were sold in Mexico in 2008 (buses > 8t GVW, incl. school buses); Daimler Buses accounted for 6,250 of these units in this record-breaking year, giving it a market share of 56.3 percent. The urban and intercity buses sold by a total of 39 Mercedes- Benz dealerships account for the largest share of Daimler bus sales in Mexico (85 percent). The remaining 15 percent are travel coaches provided to eight major fleets.

The first half of 2009 was marked by an ongoing downturn on South American markets, which is why demand for Daimler Buses products in Mexico fell sharply as well. Overall sales on the Mexican bus market declined by 48 percent in the first six months of 2009, but Daimler Buses was nevertheless able to maintain its market leadership in Mexico during this period with a market share of 60.4 percent, which was higher than the figure recorded in the first half of 2008.

“Our product portfolio has been completely revamped,“ says Jochen Duppui, head of Mercedes-Benz Buses Mexico. “We’re also continuing to implement the measures we’ve launched to ensure that we remain successful in the future. I’m quite confident that our team in Monterrey will continue to display the high level of commitment and effort we’ve seen in the past, and that this will allow us to stay competitive and prepared for the future.”

Z PR Daimler